We put an end to inferior DIY store roller blinds, modular pleated blinds and waste of resources with so-called 3-week pleated blinds.The biggest problem was and still is the price sensitivity of the market. In order to bring about a change in most consumers' product choice from inferior pleated blinds and roller blinds to higher quality ones, it is necessary not only to point out the big differences between them, but also to accommodate the price.
We knew that we could not continue to sell our 80x120cm pleated blinds for 100 Euro and more if we wanted to achieve this change and turnaround in most consumers. What followed was months of development and re-invention. Together with our employees from all areas it was our goal to develop something that is fair, attractively priced and yet of such high quality that customers simply no longer see an advantage in buying inferior products for a few euros less from manufacturers who are not interested in employees or the environment. The mass of the customers now reaches for brand pleated blinds and finally shows the finger to China pleated blinds.
Processes had to be optimized, above all, work and production had to be more intelligent. What we did not want was to save neither on quality nor on our employees. Our credo is that the lifestyle of the product is only as good as the lifestyle of the people who make it. Our products play in the homes of tens of thousands of customers, really great people with sun rays, create light plays, emotions, unforgettable moments. Of course, all of our employees are and have always been not only fair but also well paid and a working atmosphere and working environment is created that lives up to this credo. "Helloooo!!!", that's what our 7-year-old daughter Mia would call in, if you tell about a matter of course.
The result is our new Schuette® pleated blinds after almost one and a half years and after another two years now also our Schuette® roller blinds for final customers, which create a new balance day after day, with every new order and every new home. Away from „tight is right“ at the expense of people, animals and the environment, towards the conservation of resources, ethics, respect and appreciation of heart and soul, hard work and commitment.
Thank you! Thank you in the name of all families who together through their heart and passion make up the Schuette pleated blind manufacture.
PS: We hope we didn't surprise you with this text in our "Frequently Asked Questions", but we have come to the conclusion that you have the right to know who we are, how we think and what we do. Finally, let us into your home :)